Social Media
Top 7 Reasons Why You Should Grow Your Social Media Presence in 2022
Having a social media presence gives you the access to connect with a new audience.
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Image Credit: Nduka Kenechi // IABC EDC
Micheal Nneoma
10th December, 2021
6 mins read
Opinions expressed by IABC contributors are their own.


With about 4.2 billion active social media users across the world, it’s enough reason to unseat you from your resting and social inactive state and embrace this global huge impact. It doesn’t matter whether you own or run a small local business or a big international company; one simple fact is that your business needs a social media presence especially in the year 2022.

Social media originated as a way to interact with friends and family and grew to a platform in which businesses use to target their customers, it allows them to reach a wide range of audiences, no matter their location on the planet earth.

Social media has changed the way we interact with people online; it gives us the ability to not only discover what is happening in the real world time but also to engage in it.

Without any doubt, you need to grow your social media presence this yr 2022 regardless of how local your business is or international your business is.


Reasons why you should grow your Social Media Presence

  1. Access to Connect With New Audience

According to the pew research center, 72% of adult internet users use Facebook, 28% use Instagram, 25% use Linkedin, and 31% use Pinterest.

Having a social media presence gives you the access to connect with a new audience.

  • Give people a reason why they should follow you.
  • Encouraging tagging helps to grow your social media presence online. If you share content or probably a video tag someone to it.
  • Making effective use of hashtags. People use hashtags (#) before any relevant word. This is also a great way to grow your social media presence especially with platforms like Instagram, Twitter, Tiktok, etc. making use of popular hashtags will increase your chances of getting more followers or engagements online, but use hashtags that are relevant to your audience or content. Try out or to find relevant ones.
  • Maintaining a constant presence and brand voice will help you to cultivate a reliable presence. Thereby building your brand awareness.


  1. Increases Inbound Traffic

As a blogger promoting your content on social media platforms increases inbound traffic. Sharing your content or videos at a specific time of the day, will get you more shares on your links and reach a more audience that can then boost your website or blog traffic because as a website owner or blogger, it may take some time to gain traffic on your site when left to Google alone.

Social media promotion help solve this problem for you.


  1. Boost Sales

Growing your social media presence will help boost your sales, regardless of whether you are a local business or an international company. As the number of people online continues to grow, studies show that about 4.2 billion people across the globe are actively using social media.

90% of marketers say that social media marketing has increased their business exposure. With the help of social media, you can encourage the audience to buy your products by offering coupons’ Generating leads by giveaway, and also by promoting free shipping.

Social sellers are 51% more likely to achieve their sales goals or target. The first and most important rule in social media marketing is to conduct a demographic to know where your audience is most active, This is a good step but also can be a little bit time-consuming. An excellent tool that will help you find where your target audiences are most active when you have chosen a popular hashtag that your competitors use is KEYHOLE.

Engaging with your audience can be almost anything like liking their post, commenting on their post even sharing their post.

Pay attention to what people are saying, build a relationship, and use the platform your audience use. For example, if you are targeting a B2B audience then LinkedIn is a good starting point. Studies show that about 39% of B2B professionals said that social selling reduced the amount of time they had to spend researching potential leads.

Then if you are targeting B2C then Facebook is a good starting point.

  1. Provides a Platform to Tell your Brand’s Story

Using social media to brand to tell your brand story can have a positive and great impact on your brand’s image.

The way you tell your story influences your customers by increasing your brand awareness and your company will likely be remembered a lot by companies and consumers.

Brand storytelling has now become an important part of modern marketing. Build a unique and fascinating brand story by telling it on different platforms where your targeted audiences are most active because before you can tell your story you have to first understand where your audience is and one way to do that is by collecting data about your customers through Google Analytics, social media platform, surveys, and customer interviews.

Also understanding your product helps you to tell your brand story well and in an effective and engaging way.

  1. Helps you Stay Current with Industry News

Having known that increasing your social media presence can help you connect with potential customers and business partners involved in your industry. By following and monitoring what your competitors do and what they are trying to achieve helps you stay current with the industry news and trends.

Increasing your social media presence as a business owner means being able to tune in with everything that is happening online especially in your industry.

Platforms to help you achieve these are Google Alerts, Sprout Social, Hootsuite.

  1. Build Relationship with your Audience and Target Customers

Communication is a very vital tool if you want to build and increase your social media presence in 2022.

Social media presence helps you build a quality relationship with your audience and target customers by connecting with them.

Your customers like to be heard and will likely trust you more when you offer them the aid they seek.

Create a friendly relationship with all your followers through social media forums, interact with them, like their posts, comment on their posts, learn what they want and like.


  1. Increases Brand Authority

Regular posting on social media increases your brand’s authority. When your customer sees your regular post and how relevant they are and also how it answers their queries, it will help not only to create but also build a positive image of your brand on their mind. Interacting regularly with your customers increases your brand authority this, in turn, lets you take advantage and exposure of social media.

Making sure your social media profile account is complete like; social media profile picture, your social media bio, website link, etc. will get in front of your target audience and communicate effectively with them on why your brand is worthy of attention.







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