Marketing
5 Reasons Why Your Company Should Have A Good Logo Design
A well-designed logo is an easy way to convey to your potential customers that your business is professional, trust-worthy, and provides quality goods and services.
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Image Credit: Aces Studio
Ojibe Ik
Contributor
Creative Director at Aces Studio
6th May, 2020
6 mins read
Opinions expressed by IABC contributors are their own.

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition of a company, organization, product, or brand. It is used to identify a company or product and is usually in the form of a mark, flag, symbol, or signature. It is believed to confer global recognition and world domination in the industry to the firm.

“A logo is a quick visual cue that conveys the essence of your brand in an age when an image is everything and time is short”, says John Williams, the founder, and president of LogoYes.com.  Great logos are recognizable in a blink. They also should make a lasting impression. If you can't look at a logo for fewer than 10 seconds and re-draw it with decent accuracy, it's probably too complex to be easily remembered. And if people can't remember what your logo looks like, they won't probably remember your brand.  Your logo is your brand's most basic graphic element. The right logo helps solidify customer loyalty while differentiating you from the competition. With the right logo, you can look like a larger company that's been around for a while even if you have only one employee and just opened your doors last month. People who see it will associate the positive attributes of big companies - like security and financial stability - with your company, John added. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.

Some of the most widely recognized logos are  Apple, Nike, Cocacola, Macdonalds, General Electric, etc.

Color choice is incredibly important as it is a key element in logo design. It also plays an important role in brand differentiation. Your brand's personality is mainly defined by color. Color has the power to influence your mood entirely. This is one of the reasons why you need a professional graphic designer.

Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. A professional graphic designer carries out thorough research concerning your business, your target audience, and takes time to learn about your business rivals before he starts to work. From the findings then the designer prepares expert files for your company to achieve its expected professionalism. At Aces Studio, we take an in-depth look at your business, target audience, rivals, and your industry before coming up with a perfect design and color mix for your logo that will leave your customers with your image at heart.

Here are some of the reasons why you should have a good logo design from a professional designer for your business:

1. First Impression Matters.

A logo is a company’s first introduction to consumers. It is the first graphic from branding that people see, and it appears everywhere. People are drawn to interesting design and color, hence, the logo that marks your package or adorns your websites and storefronts` should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. If designed well, a logo can pique the interest of the public and invite them to learn more about the company. If it doesn’t resonate with your target audience and reflects a professional style, customers or readers will not stay for long.

When people can easily remember your logo, you have a competitive edge. By utilizing logos, we decrease the time it takes to grab someone’s attention as they bustle passed and it leaves them more likely to remember the encounter.

Related: 5 Ways to Build Your Business Through Social Media

2. Stand Out

Logos are important because they help you stand out from countless, almost identical,  businesses. A good logo reflects who you are, but it should also distinguish you from everybody else. You should dare to be different. Differentiating yourself from your competition is critical in winning the battle for customers. Your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.

If you differentiate your offerings and your branding image, you will be able to grab a larger share of the market as it grows.

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3. Easy Branding across Board

Apart from market research and concept design, investing in a professional logo will ensure that your designer will send you all type of files you need, specific for printing or web use. This will avoid a pixelated logo at your website or blurry elements as well as the possibility of variations of colors in your printed materials.

As your business grows, you will probably want to market your brand across various forms of media. This could include everything from printed material to online content, from trade shows and exhibitions to gifts and corporate giveaways. Placing your logo on all of your marketing, packaging, products, social media, website, etc. is a way to advertise your brand and your message consistently, whether it’s in the store, in your customers’ homes, online, i.e., everywhere you want to be. Only a professionally designed logo will be the best fit for these.

4. Identification

Imprinted on your products, your business card, and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.

Logos are a point of identification; they’re the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about your brand that the name of your company alone might not.

Related: Nigerian Graphic Designer Proposes New Look for Whatsapp Messaging App

5. Enhances Brand Loyalty

Sometimes it is difficult to remember words or names. But, the image of your logo can easily enter into the peoples' minds and that image would appear in their minds when they need you. A brand that has a professional logo design as part of their identity immediately generates trust. A strong brand identity can inspire someone who doesn’t know anything about your business to show interest in what you produce or deliver. It can also help build loyalty over time, as your business grows and gains fans. Brand loyalty is huge and something every business needs to foster. 

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.  A strong logo will make you look like an expert and build credibility and trust with your customers. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.

Extra: Maximizes Longevity

Since a professional designer creates a logo design after conducting research, you will have results that will last for a long time. You won’t have to worry about changing your logo in a couple of years.

It is noteworthy to say that a good logo design doesn’t come cheap, then again why should it? Every business increases its investments and reduces its costs, Logos are investments into a business. Logos may not be a brand but it surely is the first touchpoint between business and the general public and as such must count.

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