A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition of a company, organization, product, or brand. It is used to identify a company or product and is usually in the form of a mark, flag, symbol, or signature. It is believed to confer global recognition and world domination in the industry to the firm.
“A logo is a quick visual cue that conveys the essence of your brand in an age when an image is everything and time is short”, says John Williams, the founder, and president of LogoYes.com. Great logos are recognizable in a blink. They also should make a lasting impression. If you can't look at a logo for fewer than 10 seconds and re-draw it with decent accuracy, it's probably too complex to be easily remembered. And if people can't remember what your logo looks like, they won't probably remember your brand. Your logo is your brand's most basic graphic element. The right logo helps solidify customer loyalty while differentiating you from the competition. With the right logo, you can look like a larger company that's been around for a while even if you have only one employee and just opened your doors last month. People who see it will associate the positive attributes of big companies - like security and financial stability - with your company, John added. A good logo can build loyalty between your business and your customers, establish a brand identity, and provide the professional look of an established enterprise.
Some of the most widely recognized logos are Apple, Nike, Cocacola, Macdonalds, General Electric, etc.
Color choice is incredibly important as it is a key element in logo design. It also plays an important role in brand differentiation. Your brand's personality is mainly defined by color. Color has the power to influence your mood entirely. This is one of the reasons why you need a professional graphic designer.
Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a professional designer. A professional graphic designer carries out thorough research concerning your business, your target audience, and takes time to learn about your business rivals before he starts to work. From the findings then the designer prepares expert files for your company to achieve its expected professionalism. At Aces Studio, we take an in-depth look at your business, target audience, rivals, and your industry before coming up with a perfect design and color mix for your logo that will leave your customers with your image at heart.
Here are some of the reasons why you should have a good logo design from a professional designer for your business:
1. First Impression Matters.
A logo is a company’s first introduction to consumers. It is the first graphic from branding that people see, and it appears everywhere. People are drawn to interesting design and color, hence, the logo that marks your package or adorns your websites and storefronts` should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product. If designed well, a logo can pique the interest of the public and invite them to learn more about the company. If it doesn’t resonate with your target audience and reflects a professional style, customers or readers will not stay for long.
When people can easily remember your logo, you have a competitive edge. By utilizing logos, we decrease the time it takes to grab someone’s attention as they bustle passed and it leaves them more likely to remember the encounter.
Related: 5 Ways to Build Your Business Through Social Media
2. Stand Out
Logos are important because they help you stand out from countless, almost identical, businesses. A good logo reflects who you are, but it should also distinguish you from everybody else. You should dare to be different. Differentiating yourself from your competition is critical in winning the battle for customers. Your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.
If you differentiate your offerings and your branding image, you will be able to grab a larger share of the market as it grows.
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