Personal Development
Step by Step Approach to a Good Content Writing for Beginners.
Content writing is one of the best ways to communicate with your audience and also relate with them.
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Image Credit: Nduka kenechi// IABC EDC
Nnetu Necherem
Content writer
10th December, 2021
5 mins read
Opinions expressed by IABC contributors are their own.

As a beginner, Content writing is one of the best ways to communicate with your audience and also relate with them. With content, you are sure to earn the trust and support of many of your readers.

What is content writing

Content writing is the act of creating, editing and publishing quality content for your readers with them sole aim to educate them, create productive engagement and build connection with your audience.

What does it means to write a good content

  • When writing content, make sure you write as you speak rather than just writing to sound fancy.
  • Mention your keywords throughout your post.
  • Make whitespace your friend, because this allows your visitor to focus on the content and it helps avoid clusters.
  • Break up words by using subheading and bullets or numbered lists.


What does it means to be a good content writer

  1. Craft a Compelling Headline

 Let’s say you have 100 people that your visit blog and on average, 80 of them will read your headline copy, but only 20 will read the rest.

 Provide specific information and give a little detail to draw people attention to your content, so make your story short. Of course is not all about the length of your headlines, the words are important.

  1. Creating a Captivating Introduction

Your headlines will make a reader to click on your content. Now you need to persuade them to read your content. In other words, if your intro doesn’t grab your reader’s attention, don’t expect them to stick around. 

The best way to keep your audience in your blog post is by jumping straight into the content promised by your headline (make a point regarding your headline).

  1. Narrow your articles focus

Each articles should have a single clear idea from headlines to conclusion, write contents that flows naturally and provides your readers with clear take a ways.

  1. Add trust factors

There are a lot of contents out there, there are hundreds of articles covering similar topic.

Why should readers choose yours over any one else? 

One of the best ways to stand out from the crowd is to make your content trustworthy, if people realized that your content is well researched, they are more likely to click on it.

Importance of good content

  Creating a good content not only improves your brand image but also fosters trust between you and your audience.

A good content can influence the customers buying decision.

How to write a good content for beginners.

  1. Make your content easy to read.


  1. Write it yourself.


  1. Proof read your content.


  1. Focus on the topic.

Benefits of creating contents

  1. Becoming a content expert.


  1. Having more to share on social media.


  1. Increasing your sites organic traffic.


Top 5 apps to help you write a good content as beginners.

  1. Grammarly

This software helps in checking your work for grammar mistakes, Grammarly writing apps make sure everything you typed is not only correct but also clear, and make it easy to read. I.e. it helps with grammar; spelling, wordiness, style, punctuation, and it also help check your content for plagiarism.

  1. Living writer

It is a text editor and it is good for novelist and writers. It is mainly designed for fiction book writers.

This writing app stores your book content in Amazon cloud services.

  1. Scrivener

This writing app is designed for authors. It provides management system for documents, notes and metadata.

This writing app simply provides everything you need to start writing and keep writing, it is specially designed for writing books and scrivener get better and useful as your documents grows.

  1. Vellum

 Preparing a book to self publish, and allows you to import your projects from your writing platform of choice.

  1. Dynamist

It is a collection of as many outlines as you want, organized into folders.

Examples of excellent content writing site

  1. Hub spot.
  2. Linkedin
  3. Woo Commerce.


Four (4) ways to know if your content is successful?

  1. Engaging users: To get users engage in your content it comes with a lot of research, thinking, and hard work to do this, you have to make your content working enough for people to engage it, share your content or stories in a more authentic or real when users are engage to your content, they will likely give out their information like Emails in return for receiving weekly or daily newsletter from you.


  1. Getting and keeping traffic on your site: A quality content not only increase your blog traffic but also keeps your blog traffic and also creating an evergreen content on your blog can boost your blog traffic.


  1. Quality back links keep coming: To know that your content is successful, is when authoritative site link to your blog post, but this depends on how engaging and quality your content is and this in turn will help increase your rank in Google search engine.


  1. Generating social proof: A great content generates social proof by the testimonials of someone or an influencer who talks about your content on social media.















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